Why the US Open is the Ultimate End-of-Summer Corporate Hospitality Experience

As companies nail down their summer hospitality strategies, one event will stand ahead of the rest as the perfect way to cap off the season: the US Open Tennis Championships. Held at the iconic Billie Jean King National Tennis Center in New York City, the tournament has become one of the most sought-after experiences for brands looking to entertain and engage clients.

In 2024, corporate hospitality at the US Open hit a new high. Premium ticket sales soared 27% over the previous year, with corporate buyers accounting for 85% of all premium purchases and nearly half of all new experiential ticket holders. At TicketManager, we’ve seen this surge firsthand.

“The U.S. Open has become one of the highest‑demand annual events for our customers,” says Matt Huff, Vice President, Customer Success at TicketManager. “Every year they have run out of their contracted tickets and have come to us looking to fill their increasing needs. The event is the place to be in the NY market at summer’s‑end as it’s become a high‑profile corporate entertainment and networking goldmine. The atmosphere is electric and the perfect place to connect with valued partners.”

For years, TicketManager has leveraged client experiences at the US Open, offering premier access to luxury suites and courtside seating and exclusive dining at the sought-after in-venue restaurants like Aces.

So, what makes the US Open such a draw for the world’s top brands? It comes down to much more than just the world-class tennis.

The championship’s unmatched hospitality offerings turn a business meeting into an unforgettable experience. Take The Overlook for example, a 26,000 sq ft indoor/outdoor space where companies and clients can network organically over food, drinks, and jaw dropping on-the-court action.

For brands looking for more exclusivity, the venue offers a VIP section named the 1968 Club, after the first year the US Open became a professional event. The space offers a more private experience for attendees.

But beyond just the experiences, the ROI companies can see from the event is undeniable. The TicketManager Community understands the unique power of sports and live events as a tool for brands. Shared experiences build stronger relationships, and the US Open is second to none in creating those opportunities. Unlike traditional viewing boxes that silo guests into their bubble, the tournament emphasizes open, dynamic networking environments that are ideal for meaningful engagement.

The event also delivers star power like no other. On any given matchday, you’re likely to spot international celebrities like Justin Bieber or Timothée Chalamet in the crowd. For brands, that level of visibility adds an air of exclusivity that’s hard to replicate, and even harder for prospects or clients to ignore.

In an age where virtual meetings dominate, the value of in-person connection has never been greater. The US Open has positioned itself as the premier end-of-summer event for face-to-face engagement with top clients and prospects. Of course, with this astounding level of attention comes scarcity.

In 2024, demand for tickets skyrocketed, with more sold in the first hour of presale than in the first five days of 2023. Hotel prices followed closely, with average rates in New York City jumping 16% during the tournament.

This intense demand creates a challenge for businesses looking to leverage the US Open’s networking potential. Finding premium seats, coordinating logistics, and managing the entire experience can quickly become overwhelming, especially when you’re wrestling with ticket platforms.

That’s where TicketManager’s Ticket Concierge Services comes in. Our dedicated team handles everything from securing luxury seating to arranging dinner reservations on-site, allowing you to concentrate on what matters most: creating meaningful connections with your clients. Why struggle with the challenges of planning when you can give your prospects an unforgettable US Open experience, effortlessly?

Ready to elevate your client relationships at tennis’s most electrifying event? Click the button below to connect with the TicketManager team and secure your spot at the US Open with none of the hassle, but all the impact.