Sports Naming Rights Partners Choose Spotlight Ticket Management

June 21, 2016 Sports Naming Rights Partners Choose Spotlight Ticket Management

Naming Rights Partners and Corporations Are Adopting Cloud-based App to Manage Sports Tickets Investment and Measure Business Impact

Sports fans know about Chase Field, Wells Fargo Center, MetLife Stadium, and HP Pavilion. What they may not know is, the companies publicly putting their names on sports venues are choosing Spotlight Ticket Management to assure the ROI from their sports ticket and luxury suite investment.

The company’s platform, which offers a ticket productivity and management app alongside an easy-to-use mobile app and reporting framework, has now been chosen by 17 Fortune 500 companies whose names are branding stadiums and venues. Global companies like JPMorgan Chase (Arizona Diamondbacks), HP (San Jose Sharks), Wells Fargo (Philadelphia 76ers and Flyers), CenturyLink (Seattle Seahawks) and Consol Energy (Pittsburgh Penguins) are among the group, which spans a variety of industries including banking, insurance, consumer packaged goods, energy, telecommunications and computer technology. To see a sample of customers, please visit

“Putting your company name on a very public building shows a commitment to the team and the community. We’re proud these companies have chosen to leave legacy spreadsheets and manual processes and adopt Spotlight,” commented Tony Knopp, the company’s CEO and co-founder. “Within these companies, Spotlight connects all areas — Marketing, Sales, Finance, regional business units — in one platform, improving every aspect of ticket management for all groups,” added Knopp. “This is a key advantage over the legacy processes and spreadsheets that see tickets end up unused in drawers while executives and sales people are left frustrated.”

By bringing ticket management into a web-based application, Spotlight enables:

  • Real-time viewing of tickets availability and CRM and expense reporting integration, making it easier for Sales to leverage the tickets they need.
  • Centralization and automated communication, supporting administrators.
  • Complete data capture that ensures tax compliance, benefiting Finance and Tax.
  • Increased ticket utilization and measurable ROI, serving the interests of the CMO.

About Spotlight
SpotlightTMS is moving corporate sports ticket management into the cloud and out of desktop spreadsheets. Described as “Necessary in Business” by CNBC, Spotlight’s technology platform improves upon every aspect of ticket management. The solution drives increased utilization and higher ROI. Spotlight partners with over 50 professional sports teams and venues as well as industry-leading partners and Concur. The company is headquartered in Calabasas, CA. For more information, visit